September 2013 was marked by the long-awaited premiere of the new-generation inbuilt kitchen equipment Miele Generation 6000 on the Russian market. The Generation 6000 series is the most extensive product offer in Miele’s history, it includes a broad range of different cooking appliances: from ovens, steamers and microwave ovens to coffee machines, cooker hoods and dish and food warmers. Colleagues of the iMARS communication group faced the task of organizing a gala presentation of a new series of kitchen equipment for editors-in-chief of leading culinary and interior editions, business representatives, and admirers of the Miele brand has put a particular emphasis on the advantages of the Generation 6000 devices: innovative technology and exclusive design.